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Abstract


Massage Therapy Success
.



How To Get More Clients And Keep Them Coming Back For The Life Time Of
Your

Massage Career...







Queensland, Australia




Dear Massage Therapist,


If you want to get more clients in your massage business and keep them
coming back, then what you are about to see and hear on this website
will be some of the most helpful and important information you'll ever
read.


Hi, my name is Amy Roberts, for 9 years I ran a thriving
massage business with over 3000 clients. For the past few years I have
been teaching internationally and locally with Massage Therapists like
you how to rapidly grow their practice and deal head-on with the stuff
they never teach you when you are getting your certificate or diploma
to practice one of the most caring acts in the world-Massage Therapy.


Are you stressed out about not having enough clients to meet your bills
at the end of the month? Just starting out and don't know where to get
your first client? Or are you a professional therapist who is having
issues with getting clients to come back, or, boosting client numbers
to propel your massage business to the next level of success?

If this describes you and you are serious about getting more clients,
permanently, and keeping them coming back then take the next 3 minutes
to read this letter carefully. (I know it's long but Massage Therapy is
one of the most rewarding professions in the world- I HATE seeing
caring and superb therapists like you out of your practice by the
"business" of Massage Therapy...there is another way.)


I remember the first time I thought about becoming a Massage Therapist.
I felt a real passion for being able to make a real difference, to
people's lives in a positive way - without drugs or medicine. They
would actually feel better just with the touch of my hands.


I fell in love with Massage Therapy.


When I enrolled in college to do my first course in professional
Massage, I was so excited! I was finally doing something with my life.
I was a poor (really poor) student at school and fronting up to my
first class was daunting - but I felt so alive.


I began to think of all the people I knew and how they would benefit
from what I was about to learn. My heart was exploding with a desire to
learn. When I completed my training I was so happy. I was sure I was
going to be a success.


You know friend, I was just sure I would have an abundance of clients
just clamouring to book in for their first appointment with me, telling
me how good they felt and how I could make them feel better and how my
massage treatments made a distinct, positive difference to their lives.


I could just see these people in my mind. I would be wanted, respected,
appreciated and loved...


I knew absolutely nothing about 'massage as a business' and relied
heavily on my college for information on how to run my own massage
business (little did I know how dangerous this little bit of knowledge
would be!).


I was sure my teachers at college would be there to help. Graduating
made me feel so proud. It was the happiest day of my life. I felt so
confident in myself. I had really done something that was going to help
so many people.

After graduating I was on fire, I was so motivated. I spent ages
looking for the exact perfect frame for my certificate and spent a good
couple of weeks decorating and making my "clinic room" beautiful. I
placed my certificate in numerous different spots where the maximum
number of people would see it.


You know I did think "how will I get clients and where will they come
from?" and I even asked around - no one really gave me a straight
answer.


Did you find that little voice in your head wondering

"How will I actually get clients?"

"How long will does it take to get them?"


Did you find, like me, that no one would give you a straight answer or
worse - you got told it would take you years and years to build up a
successful practice?


I've got some good news.


Being told that a massage therapy practise takes "years and years" to
build up is absolute rubbish. I know, because I proved that wrong.


Keep reading..

I was on a high from graduating so I just ploughed on, joining an
association, got my insurance, and waited for clients to come. I spent
a couple of weeks perfecting and working on my business card,
letterhead and signs. Then I sat back and waited for the clients to
pour in.


I waited and waited....


Over the next few months after graduating a handful of clients turned
up, certainly not the rush of clients I imagined.


By this stage I thought "I should do some advertising." I did and it
failed miserably. I felt like a rug had been pulled out from under my
feet. My enthusiasm had turned into bitter disappointment. I was so
frustrated! Under that frustration I felt so scared of failing. I was
very. very disappointed. I was crushed actually.

I did a leaflet and it failed as well. (Looking back at the leaflet
now, it was easy to see why it didn't work! I would never write
anything like that now!) Things were bleak - I had a handful of
clients, a big and never ending expanding pile of bills, I was
stressed, lonely, depressed and frustrated.


Something had to change or I would have to admit my plan of being a
successful massage therapist had failed. I'd face the personal
humiliation of going back to the workforce because I could not make
this work. The thought of that was so painful because I wanted this
more than anything.


Is this story familiar to you? You may have a thriving massage practice
with more clients and prosperity than you can handle. If this is you
then you will be wasting your time reading on. If you are not satisfied
with the number of clients you are getting right now and want something
to change for the better, you must keep reading because this letter is
the key to getting a successful massage therapy practice.


How did I go from desperate to a successful practice? Let me tell you,
it was a lot of hard work, stuff ups and good old trial and error. I
would not wish this on you so I have distilled everything I have learnt
to get more clients and keep them coming back, since I started in 1994,
into my four new e-books - "Ignite Your Massage Therapy Business",
"Marketing Secrets For Massage Therapists", "How To Write Advertising
For Your Massage Therapy Business" and "Understanding Your Client".


These books give you the absolute, clear cut way to getting more
clients and keeping them coming back. It's absolutely everything you
need to create the successful, busy massage therapy practice you could
ever want.


So what's in each book? Let's start with the first one:


"Ignite Your Massage Therapy Business"


"Ignite Your Massage Therapy Business" has 109 pages and 6 sections you
will learn every successful method, tip and trick to build up your
"booked-out-for-years" massage practise. In they are so easy to apply!


If you are a new Massage Therapist and want some solid direction on
what to do to start gaining the amount of clients you want this ebook
is written for you. With the information in the ebook you'll be able to
start living off the income you make from massage.


It's the perfect beginners ebook for propelling your practise from
small to thriving because you will get results quickly.


Lets take a look what's in "Ignite Your Massage Therapy Business";





The mindset of the most successful Massage Therapists in the world
(Discover how the most successful and most respected Therapists think.)



Discover what business you are REALLY in (and no it's not the massage
therapy business)



Find out the secret ingredient that if missing, guarantees a near empty
appointment book.



Discover how dehydration is the greatest health enemy of the practising
therapist



Why knowing and addressing your clients fears is a key factor in
growing your business



The secret client booking technique to use when you are busy - This
keeps everyone happy



Learn why not having written goals in your business is like trying to
drive a car without a steering wheel.



How to stay positive when things go wrong - a sure fire strategy that
works every time. (This is the story of the client who couldn't
understand why she couldn't have her treatment at that time, when my
house nearly burnt down and there were fire trucks everywhere, and I
still managed to keep her for years and years! She ended up being one
of my most loyal.)



Learn the "kept-under-wraps-till-now" technique that will be
irresistible to new clients on the phone.



The techniques that will help you deal with feeling "overwhelmed" in
your growing massage business permanently.



The pre-greeting client ritual which makes a huge difference to client
comfort. This insider tip is gold. You certainly will not have learnt
this in college!



Learn how to get clients to call immediately - as soon as they see your
ad



Your single most important asset in your massage business - not 1 in
100 Therapists knows this.



Discover the "Self Employed" trap and how you can avoid it sucking
every ounce of joy in your practice.



The t hidden financial risks in practising massage therapy - it is a
crime that you're not taught this in college.



Stress and massage therapy - what they don't (but should) tell you
about this important area.



The surprising first thing that clients notice about you. Knowing this
information may be the missing-link in your repeat business problems.



Learn the absolute truth about "selling". This method will get you all
the clients you need (without compromising your values and integrity)
ever!



The dark side of massage therapy - How to deal with these inevitable
uncomfortable issues Head On! (You know, like clients wanting more than
'just a massage'.) I wished someone had explained this to me ( it would
have saved me on numerous occasions over my first years of practice.)



Three techniques that will help you to reach success of your massage
therapy business, easily and quickly - step-by-step.



Identify what specifically is bugging you about your massage therapy
practice- then learn the system to stop these problems cold.



Why your health is so crucial to your longevity as a Massage Therapist.
Learning these techniques will extend your practice by years.



The negativity dilemma - learn a technique that has given Therapists
more happiness, satisfaction and more clients than they imagined they
would get. This has rescued hundreds and hundreds of therapists and
their practices.



Already on the path to a successful practice? Learn those hidden
dangers and how to avoid them becoming a saboteur to getting more
regular and repeat business.



Why targeting your market as a massage therapist is vital to the growth
of your massage business. (And yes there are many target markets - not
just one - for massage therapy)



How to build "rock-solid" credibility even if you have just graduated
and this is your first massage! This will impress your clients!



Learn the one thing that all your clients are desperately seeking from
you. (Get this and you will have a full appointment book and a 3 month
waiting list.)



Why dropping your fee is the WORST thing you can do to get clients -you
will learn how to increase your fees and get new clients as a result.
You will have your clients thanking you for it. If you have discounted
your fee to get clients, then stop immediately, then read why in my
book.



The do's and don'ts of massage oil (you would not believe what some
professionals are using for massage oil. They may as well go out and
put it in their Saturn car!) There is an alternative to massage oil and
its going to completely revolutionise this industry in the next few
years.



What to never, ever do when advertising your practice. It will kill
potential client's interest.



Understand how your beliefs about money could be holding you back -
this will really shock you. Learn the right psychology for your success
and happiness and getting the clients you want.



Learn the secret of gaining years of experience in just one hour. This
short cut will save years of stress



Learn the specific real world marketing tactics that absolutely work
for a massage therapy practice. There is no theory here. Just school of
hard knocks and testing to discover what really works. There is no
holding back here - everything is revealed



Learn the single biggest mistake made by massage therapy practitioners
world-wide and most importantly, learn how to banish it for ever.


Here's what therapists are saying:



"As a Massage Therapist since 1986 I am delighted to recommend this
book by Amy Roberts. The information contained herein, will become
compulsory reading for all Massage Therapists.

For new graduates wondering how and where to find clients, and have
them return. Everything you want to know but who to ask. At last! A
book that answers all your questions."

Mrs. N Runco - Certified Massage Therapist.






Amy


Thank you again for your inspirations. You will not believe this, I now
make not less than £650 ($1560 US) a week and it is down to you. You
made believe that I can do it and it is happening for me. I am very
happy. May God bless you. Every advert I do now I have my picture in it
and it works. May God guide and bless you in everything you do.


Benita

Massage Therapist

Newcastle, UK



Hi Amy,


Excellent information. I really picked up quite a bit from these,
especially from the Follow Up articles on the blog. This has been a
weakness of mine that Im working on. It is really motivating to see it
again, and I sent a follow up email to my newest client.


I had purchased the advertising books back in December. They are really
inspiring. I look forward to implementing these.


Hope all is well.


Eric. LMT.




"Marketing Secrets For Massage Therapists"


"Marketing Secrets For Massage Therapists" will give you exactly what
you need to get the high response from ads and promotions, plus
incredible ways to increase your client numbers without a huge money
outlay, and how to get clients to refer you even more clients you need
to be successful.


WARNING: Just before you keep reading I must caution you. The
information in this ebook works, and works extremely well. The content
of the ebook has such powerful, life changing information in it that I
went from 5 clients a week to 25-30 clients a week in just a couple of
months. So make sure you are totally, one hundred percent serious about
getting more clients because this is the book that'll do it.


You can do a lot on a budget, so dont think that because you dont have
much money that you cant market your business- you can, and quite
successfully! I did, and its pretty easy when you know how, which I
explain.


The eBook is 108 pages with 19 extensive chapters. You will learn how
to do ads and marketing that gets a high response rate of clients, and
methods to keep these clients for the entire life of your massage
career even if youre still getting benefit payments from the government
and havent even started your massage business yet.

You can see the words, pictures, type, fonts and layout that I used to
generate this huge succession of clients. And a lot of those clients
that I got from those ads, not only referred me other clients, but
stayed with me for the entire time Ive practiced massage therapy.


The reason I've put those original ads into the eBook is so you can see
what I did and how I did it and copy the method.


You will learn:



How you can use my ads as a guide for yours. These ads propelled my
massage business from earning 5 clients a week ($200 per week) from my
massage, to 25-30 clients a week (earning over $1000 per week)- and I
show you the ads that I did that brought me this large influx of
clients that changed my situation from hopeless to abundant. Within 2
years of graduating I had staff working for me.



Find out the key people and professional organisations to refer you
clients- understand this and you will know EXACTLY who is good to
contact, who will refer you clients and who won't-within seconds of
seeing their business.



How to network with other businesses you've never met before, even if
you're shy and don't know how to strike up a conversation.



The great website debate for Massage Practices, finally answered- to go
online or not? Do they work or not? Know this and you'll save yourself
thousands of dollars in hosting fees.



How to market your massage business as if you were an expert- even if
you've just graduated!



The secret to successfully having Doctors refer you their patients, and
keep doing so for years, until you say stop!



Learn how to increase your word of mouth rate up to 70% using a few
simple, yet incredibly effective techniques.



How to promote yourself, in conversation with people you've never met
before, with supreme confidence.



Discover how to break in to the world of corporate massage successfully
and swiftly- know what companies to target specifically, which ones
will be more responsive and how to approach them confidently.



Learn how you can get your potential clients to say "I must make an
appointment now!" when they see your ad or brochure.



The truth about why business cards are NOT a marketing tool and should
never be used as such.



Discover the secrets to impressing your client beyond the call of duty-
you'll laugh when you realise how easy it is to do this!



Learn how to deal with "no shows" effectively without getting burnt or
compromising your reputation, and why it's better for you. (You know
the annoying clients I'm talking about.....They don't show up, don't
even let you know they're not coming, don't care that they have
inconvenienced you....)



Learn what type of advertising gets the best, fastest response.



Know WHERE to market your business, every time. The days of "putting an
ad in the paper and hoping for the best" are GONE!



Learn the number one rule to knowing where to market yourself.



How to 'get into your clients head' and know what they want, every
time.



The secrets to successful newspaper advertising. Learn this and you'll
never worry about getting clients again.



Learn the best positions in the newspaper to place your ads.



Why your attitude toward yourself is so paramount to your success in
your practice. Know this, and you'll have more clients and referrals
than you can handle.



Learn how to 'capture' your potential clients within the first few
seconds of them reading your advertising.



Why you NEVER do advertising in large quantities even if you've been
practicing for years.



Why targeting your market as a massage therapist is vital to the growth
of your business. (And yes there are many markets).



Where NEVER, EVER to advertise in the paper- the amount of therapists
that do this is staggering- Learn how to avoid this disastrous move and
you'll find that clients will flock to you.



Find out the one thing that all your clients are desperately seeking
from you. (Get this and you will be blessed with a full appointment
book and a 3 month waiting list.)



Why discounting without client benefits is the WORST thing you can do
to get clients.



Why marketing your practice using Black and White, instead of full
colour can be the best thing you can ever do. (And it's cheaper!)



What to never, ever do when advertising your practice.



The sheer power of an effective editorial- how to do one that works.
Get this and youll be booked out like I was. (My famous editorial is in
the eBook. The phone rang every 15 minutes for days, up to midnight
when I did this editorial. I was ridiculously inundated!)



Learn what pictures in your advertising give you the most professional
Ive-been-doing-this-for-years look, even if you just graduate
yesterday.



What size ads to use, that work.



Why advertising to 'everyone' is incorrect and will cost you thousands
of money, time and effort.



Finally, the reason why most ads do not work in a massage therapy
business


Here's what therapists are saying:



"Amy has been my business consultant for several months now, and, in
that time I have managed to double the amount of clients that I have
been seeing.

She has taught me so much about business and she has been extremely
caring and supportive. Amy is an amazing person with such a wealth of
knowledge. She is an inspiration and I cannot recommend her highly
enough."

Linda Cotone - Certified Massage Therapist






Thank you Amy,


I am using your e-books in my massage therapy business...I am working
for a corporation that has corporate clients...so I am an employee, but
I am still working in the field. Your e-books are very valuable to me
in my work as a massage therapist. Thank you.

Sincerely,

Michael V. Peake


Licensed Certified Massage Therapist (LCMT)



I am a sole parent of 3 teenagers aged 18, 17 and 12. Earlier this year
my oldest child had a car accident and broke his back so he needed to
move back home with me. My main income was from my home based web site
design business and a part time job as a massage therapist at a clinic.
When my son moved back home to recover, it was time to move into a town
office and get serious about making more money. I left the clinic I was
working at and moved to a serviced office which I decided to use for 20
hours of massage and 20 hours of web design a week. The web design
flowed on as before but I made the classic mistake of opening a massage
business and expecting the clients to make their way to me.
When I discovered the massage therapy success web site, I made myself
take a couple of days off to invest in analysing what I was doing
wrong. There were many holes in my approach and I have many pages of
notes as a result of doing the exercises in Amy's eBook. I am slowly
working through making changes to my approach. By investing a bit of
time and not very much money, I now have consolidated a relationship
with my chiropractor who sends me clients, with a few government
departments and through referrals from satisfied clients. I made sure
my business was well signposted and have a follow-up system for each
client.
It took courage to take a few days off to work through the eBook but in
just 2 months I reached the goal I expected to reach in a year. The
business has stayed at this level for a month so I know that I am on
the right track. I still have many ideas from the book to work on so I
expect to experience much more success.
Regards,
Jane, Northern Territory, Australia
Wildgrapes Workplace Massage




"How To Write Advertising For Your

Massage Therapy Business"


After the huge success of "Marketing Secrets For Massage Therapists"
this ebook was inevitable. This book will teach you copywriting skills
in all aspects of your print advertising.


What that means is by the time you finished reading this ebook you'll
know to put together a powerful brochure, flyer and advertisement that
potential clients will go crazy for!


You'll finally discover, what words, phrases and images make people
turn from strangers into loyal clients. You'll find out what it is
that gets people to book in instantly simply by using the right
combinations of words.


You'll see why logos and pretty healing images on your brochures can
actually turn potential clients off. Yes it's true. Sorry if you didn't
want to hear that, but that may be one of the reasons why a lot of
clients don't pick up your brochure and want to call.


After all I'm about telling you the truth, not encouraging you to do
stuff that doesn't work just because you and I think its looks nice.
Sometimes "looking nice" doesn't even get you an enquiry.


In this ebook I'll show you EXACTLY what potential clients respond to
in your brochures and all things in print by successful, advanced
copywriting methods. (I learnt copy writing from the most successful
people in the industry. Now you can learn from me for a small fraction
of the price.)


I also show you in a step-by-step, how-to way, using diagrams, pictures
and easy to understand explanations.


Think of it as a step-by-step, visual guide on how to write and put
your advertising together. This 215 page ebook will show you how to
create the words, layout, colour, text and pictures in your advertising
that will successfully bring you new clients!


You will learn:




How to successfully write a complete brochure, a flyer and a newspaper
advertisement from start to finish using these easy instructions.

"Step one, we place X right here.

Step two we add Y over here.

Step 3 we now put A, B, C in this corner", then by the end of it you
will have your first professional written advert that you have done
yourself! (with pictures and templates the whole way through. No
complicated stuff here!


(This is where you will really learn because I help you, in this step
by step, word for word, visual picture instruction what words, layout
and pictures to use in your brochures, flyers and newspaper ads.)



Discover what kinds of headlines to use for your massage business to
get a huge client response from your newspaper ads, brochures and
flyers.



You'll understand and know exactly what words and key phrases for
massage businesses specifically that clients respond to and will cause
them to book in that very day they see your advertising. (Guaranteed!)



Why knowing who your target market is will help you find them and
market to them in a way that no other massage therapist has. (They'll
be clamouring down your down once you apply this incredible secret!)
.



You will learn what photos generate a high client response and how you
can use pictures like this yourself



The myths of whether colour or black and white in massage advertising
revealed! I put this to the test and show you some staggering results.



Why this is completely and utterly wrong:

1. Pay for multiple advertising space in the newspaper, (Such as 5
print runs)

2. Then write your ad,

3. get the proof back from the newspaper, then the ad goes to print.

No! No! This is all wrong and I revealed why and what you can do to get
the process the right way so you save money, time and effort.



Discover how your marketing and advertising "represents" you and
creates an immediate relationship with your clients -knowing how to do
this is one of the keys to bring in a huge response from your
advertising (whether its brochures or flyers or ads in the paper.)



See the examples of successful headlines, words, key phrases that work
for your potential clients (yes, I've done it for you in this section,
so all you have to do is copy and paste and your client-generating
advert is done for you!)



Why pre-emption is one of the most undisclosed factor to your success
in your massage business. 99% of Massage therapists do not know this,
but you will! Which will give you the leading advantage over your
competition for life! (And they'll be none the wiser.)



How your competition will respond when they see you applying these
principles in your advertising. They may come to you asking how you
have all these clients in such a short amount of time, they'll want to
know what your 'secret' is. Don't you tell them!



How to show your potential group of clients, in your massage
advertising, that you ARE the person they need, are the best and have
huge integrity and that they can trust you- all by just looking at your
ad, once.



You will finally find out what key things specifically make up a
successful massage therapy advert.

(I show you examples of what to do and how to do it in a way that's
easy to do yourself, even if you've never put pen to paper before to
write anything vaguely related to advertising.)



The number one factor to why clients choose you in the first place- you
won't believe this when you read it! Once you know, you can fully use
this in your advertising so you never have a quiet period again.



Learn why clients have not responded to your advertising in the past
and how you can learn this completely successful way of doing things
from now on.



How to know what words to put where in your flyers, brochures and
newspaper ads that clients will love. They will feel like you
understand them completely, even before they've even met you.



Proven ways to know your clients needs, wants a desires from massage
therapy and more importantly, from you as their massage therapist.



How to know where your best clients are to get the best response from
your advertising



How to know what type of advertising your potential clients want to see
from you



How this major factor that clients fear will stop them from coming to
you if you don't know how to address it (its so simple to us, but to
them its huge, do not miss this one!)



How your unique way of doing massage therapy can be used in your
advertising to gain a large number of new clients ( I show you how to
find out how you are different from other therapists and how to put
this in your advertising)



Did you know that the way you write and speak normally has incredible
power for your advertising? (I show you how this can be used to create
a huge client response from all advertising that you do.)



Discover the proven ways to increase your response rate of clients from
your newspaper advertising every single time.



The 3 simple, yet unknown things you must know for the best and most
professional layout to your advertising. (You be amazed at how simple
these 3 things are and how we apply it over our approach to massage
therapy but miss this when it comes to writing advertising.)



An easy way to get the right words together for your advert- and its in
your everyday activities, but you wouldn't know it.



Why using positive words to reflect good energy enhances your chances
of a successful response.



Learn the key secrets to what other ways you help them (not just
massage therapy) increases your chance of keeping people as clients and
is most likely the reason why they refer people to you. Tip: You're
doing it everyday!



Learn what will boost your client response if you include this one very
important thing. (Such a high percentage of Massage therapist in the
world have no clue about this factor. Once you learn it you'll be able
to apply it in your advertising and get more clients that you
imagined!)



Discover how what and how much detail to include in your advertising if
you want to maintain safety from strangers whilst working from home-
yet still attract a large number of genuine clients



How special offers must be used in all your advertising- what works and
what definitely does not.



How some, certain photos of Massage therapists, will kill, maim and
destroy any chances of getting a fresh batch of happy, keen knew
clients coming on a regular basis- please don't do this!



Advantages of black and white advertising- when it works in your
advertising and when it does not



Advantages of colour advertising- when it worlds and when it becomes
more ineffective



What fonts work best for brochures, which ones work better for flyers,
what looks good, what doesn't. (And I show you definite what fonts
clients respond positively too and what annoys them.)



What font size is most appropriate for flyers and what should not ever
be used- (you see font can say a lot about you, and what your
intentions towards your clients. In fact some fonts can make people
feel patronised and yelled at, yet some can make people feel relaxed
and trusting at first glance- Know what they are and you will increase
your changes of a better response from your advertising).



What sizes of adverts in the newspaper work, are more effective, and
what ones get the best response. ( I break the myth about whether left
or right side of the newspaper gets more clients, you'll be so
surprised at this one! )



I show you how to easily work with Microsoft publisher so you can
design your own adverts- no expensive programs to buy here! You can
design and create, with my help, the most professional and well laid
out brochure you have ever done, and one that gets so many clients you
will never have a quite period again.)



As we go in this book, I show you step by step, in clearly laid out
instructions how to put a successful, client generating flyer, brochure
and advert together, using Microsoft publisher. Starting with a blank
template, then adding the first thing, then the second thing, then the
third and so fourth. And by the end of that section you'll see EXACTLY
how a successful brochure is put together. I've got arrows pointing to
places on the diagram of what font to use where so you will not be able
to miss a thing, even if you tried!



What sub headlines are and how they increase your marketing message so
clients can see how good you really are



How to know what words to use for your brochure that bring in a huge
response.



What improvement you can use in your advertising that directly proves
how good you really are at massage therapy and how this helps potential
clients trust you immediately.



How to put all this together and create the best, most effective, high
client generating brochure, flyer or advert.



See the examples of advertisements and brochures I've used for my own
successful advertising as a Massage Therapist. Use them, copy them and
keep them as your own.



See over 50 templates for headlines I have included for you to copy and
use for yourself, headlines with specific words and key phrases that
most clients love.



Discover the secret to having clients will trust you from first glance.



What opening statements get a great response of new clients- this one
will save you so much time and energy.



How to create a unique special offer that no other massage therapist
has done to date- and how you will attract a lot of new clients from
it.



How the right exposure can double, or even triple the response of your
advertising and get more clients than you hope for



Learn how to avoid the greatest mistakes that massage therapists make
in their advertising- and how you can stay away from doing this.



How to advertise and market your massage business on the cheap- yet
still retain a high quality and standard for yourself, AND get a whole
stack of new clients at the same time!



Learn how much advertising you should do to increase your client
numbers- and this is definitely NOT what you think, I can guarantee it!



Discover the power of 'testing the water' and how this will make or
break your chances of getting those clients you want



Why timing when advertising a massage therapy business is everything- I
show you exactly how to know when the BEST time to advertise is and
when the absolute worst time is so you can get the best response of
clients, when you want it. There's no such thing as advertising all
the time, that's a myth, which I show you in the book. (Section 2 under
"Timing Is Everything".)



The scary truth about newspaper employees and your advertising in the
newspaper- if you don't get this, you'll have no control over your ads,
and just giving money to the newspaper execs to pay for their golf and
Mercedes Benz. Know this and have complete control, all the time!
Please take note of this point.



Some excellent recommendations of what printing companies to use to
print your flyers and brochures, what to look for and what things you
must absolutely know before doing any business with them. Knowing this
will save you time and money and unnecessary running about for no
reason.)



Discover some successful methods of distribution for your flyers and
brochures that I've used in my own massage therapy business that worked
really, really well. And now you can use them too.



How to market and advertise to clients you never thought you could get-
learn what this secret is! In this section I cover massaging elderly
people, office workers, kids, pregnant women, brides to be and wedding
massage. I've put a mock brochure together in stages so you can see how
different groups of people may want some unique and special things in
your brochures targeted to them. And what keys words these different
groups respond to.



Learn how to maintain the balance between maintaining boundaries and
creating promises- this is very, very important in how you advertise
and run your practice.


Here's what therapists are saying:



"The journey with Amy is an adventure, full of discovery about the
massage industry, the full orientation and program, has helped me to
have the best start I can imagine. Amy taught me what relationship is
and friendship is with my clients, she's become my best-friend in the
business.


Learning business when you have not any knowledge about it... it is
impossible, but with Amy everything became simple, understandable, and
give me knowledge, now I feel ready to start, and grow a successful
business in this industry thank you Amy!"


Denis Georges - Certified Massage Therapist







Hi Amy just to let you know I took your advice and sent my regular and
semi regular clients a xmas letter along with a voucher for a extra
15mins free with there next appointment. I sent them out last week and
yep I have had them coming back already so it is working. The clients
that have re-visited, thought it was a great idea and a lovely xmas
gift....
Thanks Amy


Regards
Brian





Hello Amy,


I'm enjoying your ebook very much and I'm attempting to apply what I've
learned from you. I'm working on establishing the mutually beneficial
relationships necessary to succeed. I sent a letter with my brochure,
card and gift certificates for free massages to the dentist and dental
hygienist I saw recently but have not heard anything yet. Perhaps this
is something that needs to be done in person due to the personal nature
of our work and especially because I'm a male therapist. Anyway, love
the book and looking forward to applying it more in my practice.


Thanks,


Mark DiPino




"Understanding Your Client"


Okay, this is by far one of the most important discoveries you will
ever make in your entire life. And in this ebook holds all the secrets
to what makes your advertising get clients and what type of advertising
doesn't.


"Understanding Your Client" is a 93 page ebook that will permanently
transform the way you will market and advertise again. It shows you
exactly how to get inside your clients heads. You'll know what your
clients want to hear, see and read in your print advertising to create
a high response of clients.


It's all very well to have the best looking ads and flyers, but how do
you know if your type of client will respond to them? Discover this
hidden secret in this massage industry- your colleagues will never tell
you!


You see my good friend, you can do the best ads, flyers brochures in
the world but they don't mean squat if you don't know who you are
marketing to. The most successful massage advertising piece doesn't
come from the colours or the font, it comes from a solid understanding
of what your clients are looking for, and what they're willing to pay
you for.


And the first secret to getting more clients in understand how they
tick on more than just the surface level. And this book teaches you how
you can become a master at knowing what to look for, how to know
everything about them and what they want. Then you can apply that to
your knew found marketing expertise and you'll be earning the best
massage therapy salary in the industry. (I know this is true because it
took me less than 2 years to earn what my teaches at college were
earning. I'm not saying this to show off, I'm saying this because I
want to give you confidence that its possible.)


Without this book, you will never be able to move your massage business
from where you are now to the next level because you'll never
understand who your client is and what they want. And if you don't have
that, your marketing will never work. Please, don't underestimate this.
No one ever tells you this, and no one ever will because its not widely
understood.


Understanding your clients is the number 1 key to good marketing. And
that's exactly what this precious ebook is about.


Combine this ebook with the others and you will be ahead of the game so
far you'll wonder how you ever going along without it. You'll seriously
never have any trouble with getting clients again because getting them
will be as easy as brushing your hair.


You will learn;




How To know and understand your clients so much better so you can get
better client returns



How to know where to advertise and cut out the guess work


You'll also discover what things you can do to make your marketing
incredibly powerful, so that people will respond immediately



Learn what a 'Target Market' is and why you must know what it is,
because the speed of success of your practice will depend on you
knowing this



You'll learn first hand how to be so familiar with what makes your
clients tick. And you've constantly got to know why they will come to
you over anyone else.



You'll be able to speak their language in your advertising and
marketing so well that they will think you have experienced the same
things as them.


You'll also quickly discover:




Who Your Clients Really Are



What Your Clients Want



Why Your Clients Want Your Massage



The timing of why they choose massage at certain times



How Your Clients Are Best Open To having Massage With you



Discover The 5 Easy Steps Used To Find Your Target Market



How A Survey or questionnaire completely changes the way you go
about getting clients and how it improves your speed and accuracy
in attracting new clients to you



If you are not doing what they want then you can start providing
this in your practice and thereby increase your return rate.



Discover How You Can Develop Effective Marketing Strategies to
Gain Clients



Why 'Specific' Marketing Works For A Massage Business



How You Clients Attitudes and Opinions Change And what You can do
to keep up



How You Can Apply Your New Knowledge To Better Service Your Clients



How You Can Easily Retain Loyalty And Gain Referrals


Here's what therapists are saying:



"Recently I have engaged the service of Amy Roberts. She had given me
some invaluable insights into marketing my business. Amy presents these
skills in an enthusiastic and professional manner which gives clarity
to the suggestions she puts forward.

She thinks with ease "outside the box" and I have found her creative
ideas and advertising skills very helpful in reaching a new client
base."

Jillian Rodgers - Certified Bowen Therapist, Naturopath






Hi Amy

Thank you so much for the advice on discounting. It's sort of a trap
I've already fallen into as I know I could be charging more for my
massages than I do. What I find hard is that some clients just don't
understand that it may take a few sessions to fix their shoulder that
has been bothering them for 5 years etc.. Or they are only prepared to
come once a month and wonder why improvement is slow. So many expect a
one session wonder from a
massage therapist but are prepared to go back week after week month
after month with sometimes very little improvement to a chiropractor.


I have one client who has been going to a chiropractor for her lower
back every week since 1997 and although she is no better she has never
questioned it. I think I keep my charges a little lower than I could do
is because I'm expected to have people walk in my door crippled in pain
and walk out 100% better and I can't guarantee that will always happen.
I think I'm allowing peoples sometime unreal expectations to effect the
way I view my own worth and skills and charge accordingly. I know that
sort of thinking is so wrong! I can't wait until your new ebook is out!
Thank you so much.


Regards,

Kerry

LMT




And, if you want to check out the

'Table of Contents' for each ebook....


click here to view

click here to view

click here to view

click here to view

click here to view


.

click here to view


Ignite Your Massage Therapy Business

Business Check-up

Marketing Secrets For Massage Therapists

Planning to Succeed in Your Massage Therapy Business

How To Write Advertising for Your Massage Therapy Business

Marketing Diary for Massage Therapists

Advertising your Massage Therapy Business Workbook

Understanding Your Client

Target Market Workbook

Target market Excel program



Plus you get...

My 60 Day Personal Guarantee To You

I have to be honest with you - I'm just like you, I base my
business on integrity. I tell it how it is so you can get the truth and
stop struggling. This means I provide excellent quality so if you are
not happy for any reason you get every cent of your money back. Okay? I
do not want to keep your money if you are not happy. (After all why
would I?)


You have nothing to lose. Indeed when you order I would like to offer
you as my personal gift....



Free Special Gift Number 1


Special Free Bonus Ebook Valued $19.77

with your purchase of "Ignite Your Massage Therapy Business".

When you purchase "Ignite Your Massage Therapy Business", you will also
get, for free, "Business Check-Up". This excellent ebook explains all
the inexpensive and easy ways you can apply to your massage business to
impress, keep and gain new clients. These client-generating strategies
you can apply straight away, and, can propel your massage business from
quiet to bustling in no time!


So that's $59.74 worth of value for just... $39.97

to purchase "Ignite Your Massage Therapy Business"




Free Special Gift Number 2


Easy To Follow Massage Therapy Business Plan Valued At $19.77

with your purchase of "Marketing Secrets For Massage Therapists".


With your purchase of "Marketing Secrets For Massage Therapists" you
will also get, for free, "Planning To Succeed In Your Massage Therapy
Business." This ebook is written specifically for a massage therapists
that will help clarify where you are going and how you will get there
using the powerful information that is in "Marketing Secrets For
Massage Therapists."

That's $69.74 worth of information for just ... $49.97

to purchase "Marketing Secrets For Massage Therapists"




Free Special Gift Number 3 & 4


Easy To Follow "Marketing Diary For Massage Therapists" Valued At
$19.77 and "Advertising Your Massage Therapy Business Workbook" Valued
At $19.77

with your purchase of "How To Advertise Your Massage Therapy Business".


Its hard to keep track of everything you are doing, or let alone
remember what marketing you did last week or the month before. And you
simply must keep a record of what you did and how well it work, so you
can always come back to the things that worked. So to help you get more
clients from marketing and advertising and keep track of everything,
I've included two incredibly handy books to go with this package. The
first is "Marketing Diary For Massage Therapists."


The second free handy book is the "Advertising Your Massage Therapy
Business Workbook", which will give you a way to work out exactly,
(with great exercises like the "7 Step Success System") , the
advertising you need to do to get those clients through your doors. So
this workbook will allow you to put into practice everything you learnt
in the "How To Advertise Your Massage Therapy Business".


So that's $99.51 worth of value for just... $59.97

with purchase "How To Advertise Your Massage Therapy Business"




Free Special Gift Number 5


Easy To Follow "Target Market Worksheets" and Excel Program

valued At $12.97 with your purchase of "Understanding Your Client".


With your purchase of "Understanding Your Client" you get a free handy
workbook and Excel Program will give you a means to gather and
understand information about HOW your clients think so you can
effectively market to them; to firstly get them through your doors and
then keep them coming back as regular clients.


So that's $42.94 worth of value for just... $29.97

to purchase "Understanding Your Client"




What about all the ebooks together?

What's the price of that?


If you want all the ebooks together then that's easy! All four ebooks
are valued at $262.93 if you bought them all separately. But if you buy
them in the package the price you only pay is $139.97. That's a saving
of $122.96.


I just don't want to charge you full price if you want them all
together at the same time. So I've bundled them altogether into a
package called:



"Advanced Marketing Strategies For Massage Therapists."



Just to recap, the package makes up all four ebooks purchased together.
"Ignite Your Massage Therapy Business", "Marketing Secrets For Massage
Therapists", "How To Write Advertising For Your Massage Therapy
Business" and "Understanding Your Client".



Why Am I Offering These Books In An Option To Buy As a Special Package?


Because I know how hard it is getting clients. It will change your life
for the better you should be able to have access to this information.
Period. (It's simple really.)


Have you ever known something so great that will help people and wanted
to tell everyone? Well now you know why I am creating this special
offer.


I've been there and I don't want you to suffer as I did. This is why I
want to give you some solid, successful and practical advice that you
can use for the entire time you do massage. You will get an enormous
amount from this package, and really, this is my passion; helping
Massage therapists get more clients in their massage therapy
businesses. The bottom line is that I want to help you get clients and
keep them coming back as soon as possible.


This ebooks are over ten years of experience in building a massage
practice of over 3000 clients. Since 1994 actually. If you're starting
out, or even if you've been practising for a few years and are totally
frustrated by your client numbers not being what they could be then
this package will be an incredible boost.


These ebooks give you all the inside running on what they don't teach
you at college. If you're struggling, these ebooks will show you how to
get as many clients as you can handle, easily and quickly. Whether you
are new to massage therapy or have been doing it for several years, you
will find these ebooks give you the tools to boost your clients numbers
permanently.


In a less than a minute, you can instantly fast-track your way to
getting more clients and keeping them coming back when you download
them on their own or as a package deal.



Click on the link below to order package option 1:

"Advanced Marketing Strategies For Massage Therapists"


Click Here To Purchase "Advanced Marketing Strategies For
Massage Therapists" - The Complete Package

Valued at $262.93.....Yours For $139.97US


"Ignite Your Massage Therapy Business"

(Plus "Business Check Up")


"Marketing Secrets For Massage Therapists"

(Plus "Planning To Succeed In Your Massage Therapy Business")


"How To Write Advertising For Your Massage Therapy Business"

(Plus "Marketing Diary For Massage Therapists" and "Advertising Your
Massage Therapy Business Workbook")


"Understanding Your Client"

(Plus "Target Market Worksheets" and Excel Program)


*Savings of $122.96


Or if you want to purchase the individual ebooks, then

click the links below ...


"Ignite Your Massage Therapy Business"

Plus "Business Check Up" - $39.97


"Marketing Secrets For Massage Therapists"

Plus "Planning To Succeed In Your Massage Therapy Business" -
$49.97


"How To Write Advertising For Your Massage Therapy Business"

Plus Marketing Diary For Massage Therapists" and "Advertising Your
Massage Therapy Business Workbook - $59.77


"Understanding Your Client"

Plus "Target Market Worksheets" and Excel Program - $29.97




Or if you want different combinations of ebooks

then click on the links below...



Package Option 2


Click Here To Purchase "Marketing Package"

Valued at $209.19...Yours For $112.97


Marketing Secrets For Massage Therapists

(Plus "Planning To Succeed In Your Massage Therapy Business")


How To Write Advertising

(Plus "Marketing Diary For Massage Therapists" and "Advertising Your
Massage Therapy Business Workbook")


"Understanding Your Client"

(Plus "Target Market Worksheets" and Excel Program)


*Savings of $96.22




Package Option 3


Click Here To Purchase "Ignite/Marketing Package"

Valued at $89.94....Yours For $69.77US


"Ignite Your Massage Therapy Business"

(Plus "Business Check Up")


"Marketing Secrets For Massage Therapists"

(Plus "Planning To Succeed In Your Massage Therapy Business")


*Savings of $20.17



Package Option 4


Click Here To Purchase "Marketing/Ads Package"

Valued at $109.94....Yours For $87.77US


"Marketing Secrets For Massage Therapists"

(Plus "Planning To Succeed In Your Massage Therapy Business")


How To Write Advertising

(Plus "Marketing Diary For Massage Therapists" and "Advertising Your
Massage Therapy Business Workbook")



*Savings of $22.17



Package Option 5


Click Here To Purchase "Ads/Understand Package"

Valued at $89.94....Yours For $69.77US


How To Write Advertising

(Plus "Marketing Diary For Massage Therapists" and "Advertising Your
Massage Therapy Business Workbook")


"Understanding Your Client"

(Plus "Target Market Worksheets" and Excel Program)


*Savings of $20.17



Package Option 6


Click Here To Purchase "Marketing/Understand" Package

Valued at $79.94....Yours For $59.77US


"Marketing Secrets For Massage Therapists"

(Plus "Planning To Succeed In Your Massage Therapy Business")


"Understanding Your Client"

(Plus "Target Market Worksheets" and Excel Program)


*Savings of $20.17



Don't forget, this information changes lives. It picks you up from a
place of constant struggling to a new place of success and positivity,
where things just work. This information transforms your massage
business permanently.


You have now begun your successful journey....


My absolute best wishes to you,











Amy Roberts
Massage Therapist & Massage Business Coach

MassageTherapySuccess


.

.

Massage Therapy Success

& Inner Bliss © 2005-2011

PO Box 1688 Capalaba QLD 4157


Contact Amy o Affiliates

Want To Speak To Me Directly? Contact me for my Skype details.

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